Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Why Exit Planning Matters: How Lion Business Advisors Helps Business Owners Prepare to Sell
Exiting your business may be the single most important financial transaction of your life — but most owners are unprepared for it.
At Lion Business Advisors, we work with founder-led, privately held businesses to make sure their exit isn’t left to chance. Whether you’re looking to sell in the next year or planning your transition 5–10 years down the road, our structured Exit Planning services are designed to increase value, reduce risk, and help you exit on your terms.
What Is Exit Planning?
Exit planning is the process of preparing both the business and the owner for a future transition. It addresses key areas that impact salability and valuation, including financial performance, operational independence, leadership readiness, and personal goals post-exit.
Without a plan, owners often experience regret, underwhelming offers, or last-minute surprises. A strategic approach can change all of that.
The Lion Business Advisors Exit Planning Process
We don’t just prepare your business to sell — we help you make it more valuable. Our process is built around four core phases:
1. Value Growth Assessment
We begin by evaluating your business using our proprietary Value Growth Score™, a diagnostic that measures how your company stacks up against eight key drivers of value. These include profitability, customer concentration, scalability, and more.
You’ll receive a personalized report with a clear breakdown of strengths, weaknesses, and opportunities to improve valuation.
2. Exit Readiness Assessment
Next, we assess your personal and financial readiness using our Exit Mindset Readiness™ and Lifestyle After Exit Score™ tools. This step ensures you’re emotionally prepared for the transition and financially aligned with your retirement or next-stage goals.
3. Value Enhancement Roadmap
We work with you 1:1 to create a tailored 12-month strategy to enhance your business’s attractiveness to buyers. We focus on building recurring revenue, reducing owner dependence, strengthening your leadership team, and clarifying your brand and market position.
This proactive investment in value pays dividends when it’s time to go to market.
4. Go-to-Market Strategy
Once you’re ready, we confidentially take your business to market through our brokerage team. Your improved valuation, stronger operational metrics, and clearer positioning help attract serious buyers and competitive offers.
Why Business Owners Choose Lion Business Advisors
✅ Founder-Focused Approach: We specialize in working with owner-operated businesses that need more than a templated solution.
✅ Proprietary Scoring: Our tools provide real, actionable insights — not generic reports.
✅ Local + National Expertise: Our advisors know your local market and what buyers are looking for nationally.
✅ End-to-End Support: From strategic planning to the final sale, we’re with you every step of the way.
Connect with a Local Advisor Near You
No matter where you’re located in Texas, our advisors are ready to help you prepare for a successful exit:
🔗 Exit Planning in Austin
🔗 Exit Planning in Dallas
🔗 Exit Planning in Fort Worth
🔗 Exit Planning in Houston
🔗 Exit Planning in San Antonio
Each of our regional advisors brings deep local market knowledge to support your exit planning journey.
Categories
Advisors