The advertising and public relations industry finds itself at a crossroads this quarter, with major players moving in dramatically different directions and macroeconomic shifts reshaping client behavior. While overall industry growth remains healthy, the divide between traditional

AI Adoption in PR Growing Fast Nearly 70% of public relations agencies have adopted AI into day to day operations in 2024 - a 25% increase from the year before, per an annual survey of PR companies

In December, advertising firm Omnicom announced it would acquire rival Interpublic Group in an all-stock deal that will create the world’s largest advertising company. The two firms had a combined 2023 revenue of $25.6 billion. Omnicom said

Marketing Budgets Drop Marketing budgets are down in 2024 compared to last year, according to Gartner’s 2024 CMO Spend Survey. On average, marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% in 2023.