Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Why Business Owners Need Brokers, with Joshua Carnes
What if staying loyal to every deal and client is actually holding you back from real growth? Are you investing enough in your own education and network—or still hoping that a bigger pipeline will just appear?
Sometimes, the urge to never give up on a transaction or client feels noble, but it can quietly drain energy and limit your trajectory. The brokers who stand out aren’t just tenacious; they know when to let go and move on. Real growth comes from building long-term referral networks, investing in self-education, and putting strategy over sheer hustle.
This episode features Joshua Carnes, owner of Lion Business Advisors and host of the Texas Business Broker Podcast, in a candid conversation with Jason Cutter. They dig into what’s really changing for business brokerage in Texas and beyond: the value of industry education, why more advisors are needed, the crucial difference between hunting and farming deals, and powerful lessons learned the hard way—like when to walk away from time-sucking transactions. Josh also shares actionable growth strategies drawn from his marketing background and explains why improving your online presence isn’t just smart, it’s essential.
Subscribe for more insights on growing your deal flow and making the leap from salesperson to truly trusted advisor.
Connect with Business Broker Growth:
Website – https://businessbrokergrowth.com/
LinkedIn – https://www.linkedin.com/company/businessbrokergrowth
YouTube – https://www.youtube.com/@Businessbrokergrowth
Take the Digital Impact Assessment – https://get.businessbrokergrowth.com/assessmentPC
Get your copy of Trusted Advisor Shift (eBook) – https://businessbrokergrowth.com/contact/
Build your online presence as a business broker.
Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities.
Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course
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Advisors