Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
When is the Right Time to Sell Your Business? How to Recognize Ideal Timing and Market Conditions
If you’ve built a successful business, deciding when to sell can be one of the most important decisions you’ll ever make. The timing of your exit can significantly impact the value you receive and the overall success of your sale. But how do you know when the market conditions and timing are truly aligned?
At Lion Business Advisors, we help business owners identify not only the best timing but also guide them through the entire business selling process. Here’s what you need to consider when evaluating the right time to sell your business.
Key Indicators that Signal It’s Time to Sell Your Business
Buyers prefer businesses that show consistent profitability and strong growth potential. Selling your business when your financials are strong, and growth prospects look promising, can maximize the value of your exit.
Learn more: How to Increase Your Business Value Before Selling
Understanding the broader market environment and economic conditions is crucial. Consider factors like industry growth, interest rates, buyer demand, and economic trends. Selling during a favorable economic cycle can substantially increase buyer interest and valuation multiples.
Beyond financial considerations, personal readiness matters greatly. Are you genuinely ready to move on? Have you identified your next step—retirement, new ventures, or simply a lifestyle change? Being mentally and emotionally prepared ensures a smoother transition.
Explore further: Planning Your Next Chapter After Selling Your Business
Pay close attention to industry trends. If your industry is experiencing consolidation, technological disruption, or increased competition, it might be wise to exit before competitive pressures reduce your business’s profitability or value.
Sometimes, personal circumstances dictate timing. Changes in health, family dynamics, or lifestyle can prompt a need to sell sooner rather than later. Proactively planning for such scenarios helps ensure you maximize value rather than rushing through a forced sale.
Why Expert Guidance Matters
Deciding when to sell your business isn’t something you should navigate alone. An experienced business advisor can provide:
Ready to Explore Your Options?
Timing your exit strategically can mean the difference between a good sale and a great one. Lion Business Advisors specializes in helping business owners like you assess readiness, maximize value, and successfully manage the complexities of selling your business.
Take the first step:
Schedule a complimentary consultation with Lion Business Advisors today and start planning your ideal exit.
Texas Business Brokers | Louisiana Business Brokers | Oklahoma Business Brokers
Categories
Advisors