Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Valuing Businesses in 2025: Pricing for Maximum Marketability
🎙 New Episode: In this episode of The Texas Business Broker, we dive into business valuation strategies with industry experts Robert Brand (CVA, BizWorth) and Scott Abels (CPA, CVA, Precision Valuations). As business brokers, understanding valuation is crucial, not just for pricing businesses correctly, but for managing seller expectations and maximizing deal success.
We’ll cover:
✅ The key valuation methods brokers should know
✅ Common pricing mistakes and how to avoid them
✅ How industry trends and economic factors impact business values in 2025
✅ Strategies to help sellers improve valuation before listing
✅ How different buyer types view valuation and what it means for your deals
Whether you’re working on a Main Street deal or a lower middle market transaction, this episode will provide practical insights to strengthen your brokerage practice and help you close better deals.
🎧 Tune in and get the valuation knowledge every Texas business broker needs!
#BusinessBrokerage #TexasBusinessBroker #BusinessValuation #MergersAndAcquisitions #SellingABusiness
Resources:
Expert Guests:
Connect with Robert Brand on LinkedIn check out BizWorth
Connect with Scott Abels on LinkedIn check out Precision Valuation Services
Host: Joshua Carnes on LinkedIn | Joshua Carnes on X
Categories
Advisors