Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Understanding the Odds of Selling a Business: Insights from Lion Business Advisors
At Lion Business Advisors, we frequently hear two fundamental questions from business owners: “How many businesses are currently for sale?” and “What percentage of businesses on the market actually sell?” Understanding these dynamics is crucial for business owners looking to exit successfully.
Market Overview: How Many Businesses Are for Sale?
To gain clarity on the business-for-sale market, it’s essential to examine industry trends. The majority of small to mid-sized business sales occur within manufacturing, wholesale trade, retail trade, business and personal services, and household/miscellaneous services. These sectors make up a significant share of the estimated 30 million businesses in the United States.
At any given time, approximately 15-20% of small businesses are listed for sale. However, this number fluctuates based on market conditions and economic trends. Interestingly, smaller businesses, particularly those with fewer than four employees, comprise a large portion of the businesses on the market. Unfortunately, they also face lower success rates in securing a sale compared to larger businesses. “When Should you Think About Selling your Business”
Why Do Smaller Businesses Struggle to Sell?
Smaller businesses encounter several obstacles when it comes to selling. Key challenges include:
Strategies to Increase Your Chances of Selling
Selling a business in Texas is a significant milestone that requires strategic preparation. At Lion Business Advisors, we guide business owners through the steps necessary to maximize their success. Here’s how we help:
Why Work with Lion Business Advisors?
At Lion Business Advisors, we specialize in helping business owners navigate the complexities of selling their business. Our expertise, market insight, and strategic approach dramatically improve the odds of a successful sale. If you’re considering selling your business, now is the time to start preparing. Contact us today to learn how we can help you achieve the best possible outcome.
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