Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
The Importance of Professional Representation in Business Sales: Why Experienced Business Brokers are Invaluable
Selling your business is one of the most significant financial transactions you’ll ever undertake, making professional representation crucial to achieving a successful and rewarding exit. Yet many business owners initially underestimate the complexity and challenges involved in selling a company—often assuming they can manage it themselves, only to encounter hurdles that delay or jeopardize their sale.
At Lion Business Advisors, we understand the complexities and emotions involved in selling a business. Here’s why experienced business brokers are invaluable to achieving a successful, smooth, and profitable exit.
Why Professional Representation Matters in Your Business Sale
Selling your business involves far more than finding a buyer and signing a contract. It requires specialized skills in valuation, negotiation, confidentiality management, marketing, and navigating intricate legal and financial details. Here’s how experienced representation helps you achieve superior outcomes:
Establishing the right asking price is crucial. An experienced broker accurately values your business based on current market trends, buyer activity, and financial analysis, helping you price your business competitively and effectively.
Learn more: How Much is Your Business Really Worth?
Professional brokers discreetly market your business to qualified buyers without compromising confidentiality. At Lion Business Advisors, we employ tailored marketing strategies designed to maximize exposure while safeguarding your business’s sensitive information and reputation.
Explore more: How Confidentiality Protects Your Business During a Sale
Professional business brokers carefully vet potential buyers, assessing their financial capability, seriousness, and alignment with your sale objectives. This critical step saves valuable time, reduces risk, and significantly increases the likelihood of successful transactions.
Negotiating the best deal involves managing complex emotions and high-stakes conversations. Experienced brokers act as skilled negotiators, using industry knowledge and emotional objectivity to secure the best price and favorable terms, including deal structure, financing, earn-outs, and more.
Learn more: Negotiating the Best Deal for Your Business
Selling a business involves extensive documentation, due diligence, legal processes, and intricate financial details. An experienced broker coordinates with attorneys, accountants, and other professionals, managing complexities and ensuring your transaction stays on track toward closing smoothly.
Selling a business can become an emotional process. Having a trusted advisor advocating for your interests provides objectivity, clarity, and peace of mind—ensuring decisions are guided by expertise, not emotion.
Why Trust Lion Business Advisors?
At Lion Business Advisors, we specialize in guiding owner-operators, founders, and entrepreneurs through their first business exits. Our team is uniquely qualified to handle every aspect of your business sale, from initial valuation to closing the transaction. We ensure:
Learn more: Why Work With Lion Business Advisors?
Ready for Professional Representation in Selling Your Business?
Trust the professionals who’ve helped countless owners achieve rewarding exits.
Get started today:
Schedule Your Confidential Consultation with Lion Business Advisors
Categories
Advisors