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The Exit Planning Roadmap: From Assessment to Action in Q1 2026

The Exit Planning Roadmap: From Assessment to Action in Q1 2026
You got your valuation. Now what?
This is where most business owners get stuck. They have a number, but they don’t have a plan. They know what their business is worth, but they don’t know how to get from here to a successful exit.

That’s what this roadmap is for.
Exit planning isn’t a one-time event. It’s a strategic process with clear phases, milestones, and decision points. In this guide, we’ll walk through the exact framework we use with our clients to turn a business valuation into a concrete, actionable exit plan.
Whether you’re selling in 6 months or 3 years, this applies to you.

The 3-Phase Exit Planning Framework

Phase 1: Assessment (Weeks 1-4)

This is where you are right now if you’ve just gotten a valuation.
What happens:
  • You understand your business’s current market value
  • You’ve identified your biggest value gaps (owner dependency, customer concentration, financial cleanliness, etc.)
  • You’ve clarified your exit vision (What does success look like? What’s your timeline? What are your financial goals?)
  • You’ve assessed your readiness (Are you ready to sell now, or do you need prep time?)
Key questions to answer:
  • What is my business actually worth today?
  • What’s my timeline? (6 months, 1 year, 3 years, 5 years?)
  • What are my financial goals? (How much do I need to net after taxes?)
  • What does freedom look like to me post-exit?
  • What are my biggest value gaps?
  • Am I ready to sell now, or do I need prep time?
Typical timeline: 2-4 weeks
Outcome: A clear understanding of where you stand and what you need to do to get to your exit goal.

Phase 2: Preparation & Strategy (Weeks 5-24)

This is the longest phase, and it’s where real value gets created.
If your assessment showed you’re not ready to sell yet, Phase 2 is where you fix that. If you’re ready now, Phase 2 is where you create your strategic marketing and buyer outreach plan.
What happens (if you need prep time):
  • Owner dependency reduction (6-12 months)
  • Financial cleanup and optimization (3-6 months)
  • Systems documentation and process improvement (3-6 months)
  • Customer concentration reduction (6-12 months)
  • Revenue growth and recurring revenue development (6-18 months)
What happens (if you’re ready to sell):
  • Strategic buyer identification and research
  • Marketing materials and offering memorandum development
  • Buyer outreach campaign planning
  • Confidentiality and data room setup
  • Deal structure and financing options analysis
Key milestones:
  • Month 3: First progress check-in (Are we on track?)
  • Month 6: Mid-phase assessment (What’s working? What needs adjustment?)
  • Month 9: Value optimization review (Have we closed the gaps?)
  • Month 12: Readiness evaluation (Are we market-ready?)
Typical timeline: 6-24 months (depends on your starting point)
Outcome: A business that’s optimized for sale and a clear go-to-market strategy.

Phase 3: Execution & Close (Weeks 25+)

This is where the sale happens.
What happens:
  • Buyer inquiries and screening
  • Confidential buyer presentations
  • Offer negotiations
  • Due diligence
  • Deal structure finalization
  • Closing and transition
Key milestones:
  • Week 1-2: First buyer inquiries received
  • Week 4-6: Qualified buyers identified
  • Week 8-12: Offers received and negotiated
  • Week 12-20: Due diligence period
  • Week 20-28: Deal finalization and closing
Typical timeline: 7-12 months from first buyer contact to close
Outcome: A successful exit at or above your target valuation.

The Decision Tree: What’s Your Timeline?

Your timeline determines your strategy. Here’s how to think about it:
Selling in 6-12 months?
  • You need to be largely prepared already
  • Focus on marketing, buyer outreach, and deal structure
  • Expect to make minor operational improvements during the sale process
  • Timeline: Phase 1 (2-4 weeks) → Phase 3 (7-12 months)
Selling in 1-2 years?
  • You have time for meaningful operational improvements
  • Focus on owner dependency reduction, financial optimization, and recurring revenue development
  • You can be more strategic about buyer targeting
  • Timeline: Phase 1 (2-4 weeks) → Phase 2 (6-12 months) → Phase 3 (7-12 months)
Selling in 3+ years?
  • You have time to make transformational improvements
  • Focus on building systems, reducing owner dependency, and growing recurring revenue
  • You can afford to be selective about buyers and deal structure
  • Timeline: Phase 1 (2-4 weeks) → Phase 2 (18-24 months) → Phase 3 (7-12 months)
Not sure when you’re selling?
  • Start Phase 1 anyway
  • Understanding your valuation and value gaps is always valuable
  • You can adjust your timeline once you have the data
  • Timeline: Phase 1 (2-4 weeks) → Quarterly check-ins and adjustments

Common Roadmap Scenarios

Scenario 1: The Prepared Owner
  • Current state: Business is well-run, financials are clean, systems are documented
  • Assessment: Valuation is solid, minor value gaps
  • Strategy: Focus on marketing and buyer outreach
  • Timeline: 3 months from assessment to first buyer contact
  • Outcome: Faster sale, higher valuation, more buyer choice
Scenario 2: The Owner Who Needs Prep
  • Current state: Business is profitable but owner-dependent, financials are messy, systems aren’t documented
  • Assessment: Valuation is lower than desired, significant value gaps
  • Strategy: 12-18 months of operational improvements, then market
  • Timeline: 12-18 months prep + 7-12 months sale = 19-30 months total
  • Outcome: 20-30% higher valuation, faster sale once on market, better deal terms
Scenario 3: The Strategic Owner
  • Current state: Business is growing, but owner wants to optimize before selling
  • Assessment: Valuation is good, but wants to maximize value
  • Strategy: 2-3 years of strategic improvements (recurring revenue, customer diversification, systems)
  • Timeline: 2-3 years prep + 7-12 months sale = 27-48 months total
  • Outcome: 30-50% higher valuation, premium buyer interest, maximum leverage
Scenario 4: The Uncertain Owner
  • Current state: Not sure if/when they want to sell
  • Assessment: Want to understand valuation and options
  • Strategy: Quarterly check-ins, stay informed, adjust as needed
  • Timeline: Flexible, based on life circumstances
  • Outcome: Informed decision-making, confidence in timing

Your 90-Day Action Plan

Week 1-2:

 Schedule Phase 1 assessment meeting

 Gather financial documents and business metrics

 Clarify your exit vision and timeline

 Identify your biggest value gaps

Week 3-4:

 Complete valuation assessment

 Review Phase 1 findings with your advisor

 Decide: Are you ready to sell now, or do you need prep time?

 Create your Phase 2 strategy (if needed)

Week 5-12:

 Begin Phase 2 work (prep or marketing, depending on your readiness)

 Schedule 30-day check-in

 Start tracking progress against milestones

 Adjust strategy as needed

The Bottom Line

Exit planning is a journey, not a destination. It starts with understanding where you are (Phase 1), moves into optimizing your business (Phase 2), and ends with executing the sale (Phase 3).
The owners who get the best outcomes are the ones who start early, stay focused on their milestones, and adjust their strategy as needed.
You don’t need to have all the answers right now. You just need to take the first step: understanding your current valuation and value gaps.
Everything else flows from there.

Next Steps

Ready to start your exit planning journey?
  1. Schedule your Phase 1 assessment – Understand your current valuation and value gaps
  2. Clarify your exit vision – Define what success looks like for you
  3. Create your roadmap – Get a clear timeline and strategy based on your situation

About Lion Business Advisors
We’ve guided hundreds of business owners through this exact process. Our valuation-first approach and 70-80% success rate mean you’re in good hands. Whether you’re selling in 6 months or 5 years, we can help you navigate the journey.