Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Scaling a Business Brokerage Firm with Joshua Carnes & Dan Altom
🎙New Episode of The Texas Business Broker🎙
In this episode, Host Josh Carnes sits down with Dan Altom, owner of Sunbelt Texas, to discuss his journey from being a partner in a brokerage firm to taking over as sole owner, and the lessons he’s learned along the way.
Dan shares insights on:
✅ The challenges and opportunities of transitioning from partner to owner
✅ Key strategies for scaling a business brokerage firm
✅ Building a strong team and creating a thriving deal flow
✅ Industry trends that every business broker should be paying attention to.
Whether you’re a solo broker thinking about expanding, considering a partnership, or looking for strategies to grow your brokerage, this episode is packed with actionable advice! #BusinessBrokerage #TexasBusinessBroker #MergersAndAcquisitions #ScalingABusiness #Entrepreneurship #SunbeltHouston #TABB
Resources:
Expert Guests: Dan Altom on LinkedIn | Website: Sunbelt Business Brokers
Host: Joshua Carnes on LinkedIn | Joshua Carnes on X
Categories
Advisors