Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Q1 2025 Staffing & Recruiting Industry Exit Update
What Owners Need to Know Before Selling Their Staffing Firm
Buyer Activity Is High, but Deal Quality Matters More Than Ever
The staffing and recruiting sector continues to attract serious buyer attention in Q1 2025. With continued labor shortages and high demand across healthcare, trades, logistics, and tech, well-run agencies with recurring clients and internal teams are commanding premium valuations.
But not all staffing firms are treated equally. We’re seeing a clear divide in the market: firms with systems and team structure are thriving, while owner-dependent operations struggle to get strong offers.
What Are Staffing Firms Selling For in Q1 2025?
Valuations remain steady, with higher multiples going to companies with strong client retention, low turnover, and scalable systems.
What’s Hurting Deals in 2025?
We’re seeing good businesses lose value, or fail to close at all, due to the following:
The owner is still the top recruiter or account manager
All client relationships are verbal, not under contract
No back-office systems for time tracking, payroll, or invoicing
No documented candidate database or CRM structure
If you’re planning to sell within the next 12–24 months, cleaning these things up now can make a six-figure difference at the closing table.
What Buyers Want Right Now
The most active buyers in Q1 include:
Independent operators expanding into new regions
Former executives or recruiters seeking their first acquisition
Strategic acquirers looking for niche book-of-business deals
Investor-backed roll-up platforms with regional or vertical focus
They’re prioritizing:
Established client base (minimum 3–5 recurring accounts)
Recruiters or delivery staff willing to stay post-sale
Clear systems for candidate pipeline, submittals, and compliance
Gross margin visibility and contractor pay ratios
Texas Hotspots & Regional Activity
We’re seeing the most M&A activity in:
Dallas-Fort Worth – Light industrial and healthcare staffing groups are in demand
Austin – Direct-hire and tech staffing firms seeing premium interest
Houston – Oil & gas-adjacent staffing and trades-focused agencies gaining traction
San Antonio & Lubbock – Underserved mid-size markets with growing investor attention
Thinking of Selling in 2025?
You don’t need to sell this quarter, but if you’re thinking about retiring, stepping back, or planning for an exit in 2025–2026, now is the time to start preparing.
Early planning lets you:
Maximize valuation
Clean up books and billing systems
Document your pipeline and recruiter roles
Structure the right deal, on your timeline
Let’s Start With a No-Pressure Exit Strategy Call
Whether you’re curious about valuation, wondering if your firm is “sellable,” or want to quietly test the market, we’re here to guide you.
👉 Schedule Your Free Confidential Exit Consultation
Or email us at info@lionbusinessbrokers.com
Lion Business Brokers helps founder-led staffing and recruiting firms across Texas and the Southeast exit with confidence, structure, and a clear plan forward.
Stay tuned for our Q2 2025 Staffing & Recruiting Exit Report.
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