Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Negotiating the Best Deal for Your Business: Tips and Tactics to Secure Optimal Sale Terms and Pricing
Negotiation is often the most critical—and challenging—phase of selling your business. It’s the moment where preparation meets opportunity, determining the final terms, pricing, and overall success of your deal. Knowing how to approach negotiations strategically can significantly impact your financial outcome and ensure you achieve the optimal terms and conditions for your exit.
At Lion Business Advisors, we specialize in guiding business owners through negotiations to secure the best possible outcomes. Here are some essential strategies to help you negotiate confidently when selling your business.
Essential Tips and Tactics for Negotiating Your Business Sale
Entering negotiations with a clear, realistic understanding of your business’s value is crucial. A professionally conducted valuation provides you with a solid foundation for discussions, empowering you to stand firm during negotiations.
Learn more: How Much is Your Business Really Worth?
Before negotiations begin, clearly define your priorities. Price is vital, but other terms—such as payment structures, transition timelines, and post-sale roles—also greatly impact the overall success of your exit. Knowing your non-negotiables allows you to approach discussions strategically and with clear objectives in mind.
Generating interest from multiple qualified buyers creates competition, increasing your leverage in negotiations. A well-executed, confidential marketing strategy attracts several potential buyers, driving better offers and favorable terms through competitive tension.
Understanding what drives your buyer—whether they’re a strategic buyer looking for market share, a financial buyer interested in ROI, or an individual seeking stability—can help you leverage negotiations effectively. Tailoring your approach to the buyer’s motivations ensures stronger offers and better terms.
Learn more: Understanding Different Types of Buyers
During due diligence, buyers scrutinize your financials, operations, legal standing, and more. Preparation is key to keeping negotiations smooth. Anticipate buyer questions, ensure documents are comprehensive, and proactively resolve potential concerns to maintain negotiation leverage.
Learn more: Preparing Your Business for Sale: Key Steps for Maximizing Value
Be ready to stand firm. If negotiations stall or terms become unfavorable, being willing to walk away demonstrates strength, protects your interests, and often encourages better offers from serious buyers. Confidence in your valuation and readiness to say no can significantly enhance your bargaining position.
Negotiations can become emotionally charged or complex. Working with an experienced business advisor provides valuable objectivity, professional negotiating skills, and extensive market knowledge—helping you avoid common pitfalls and secure the best possible terms.
How Lion Business Advisors Helps Secure Optimal Deals
At Lion Business Advisors, our skilled negotiators help business owners secure optimal terms, including:
By leveraging our market expertise and deep negotiation experience, we ensure that your interests are represented professionally and effectively, helping you achieve your best possible outcome.
Ready to Secure the Best Deal?
If you’re preparing to sell your business, let Lion Business Advisors provide the negotiation expertise you deserve.
Get Started Today:
Schedule Your Confidential Consultation with Lion Business Advisors
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