Since its inception in 2019, this business has impacted the lives of many young athletes. The business offers a range of year-round sporting programs and youth leagues, including youth basketball, youth soccer, youth volleyball, flag football, T-ball and coach pitch. In addition to the youth leagues, it also runs a variety of summer camps and various other fun family sports-related activities throughout the year. The range of programs and youth league options drives repeat business that has translated into a consistent flow of recurring income and profitability.
The business holds a strong position in the market with a highly recognizable household name, limited competition and a strong brand reputation. Its target market is all young families with children under 16 years of age in the area within a 30-mile radius. The business holds a 70% customer retention rate which is due to athletes aging out of its programs who are then typically replaced by new athletes joining the relevant age group. The business enjoys high rates of repeat customers and word-of-mouth referrals amongst players and families.
The business has two owners who are both involved in the business with one acting as business manager with her everyday duties including operating the rosters, staff scheduling, ordering equipment and preparing officials.