Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Lion Business Brokers Successfully Facilitated the Acquisition of a High End Liquor Store
AUSTIN, Texas, April 26, 2022 (Newswire) – Lion Business Brokers successfully facilitated the transaction of the acquisition of a high end liquor store in Houston Texas.
An independent buyer approached Lion Business Brokers to assist in the due diligence of purchasing a liquor store in North Houston. After diving into the statements made by the listing broker and financials provided by the owner and broker our senior team was able to find several misrepresentations and false statements made by both the buyer and listing broker. After careful consideration our buyer decided not to move forward with the transactions due to the misrepresentation of the business.
After regrouping with the buyer and our strategic consulting team we were able to find a new upscale liquor store in North Houston with better numbers and better return on investment. Our senior M&A Advisor Van Moody was able to successfully negotiate the acquisition and close the transaction in less than 90 days.
“I am thankful that we were able to save our client from making a bad investment and then turn around and successfully help them find and acquire a business that will provide them with exceptional profits well into the future” said Van Moody, Sr. M&A Advisor with Lion Business Brokers.
About Lion Business Brokers: Business Sales | Business Valuations | Mergers & Acquisitions
Owners who are looking to sell their business engage with LBB because they are trusted mergers and acquisition advisors. If you are looking to sell your business, their business listing services benefit you by managing the listing process, advertising, and qualifying potential buyers. Having the LBB team represent you, gives you access to a team that specializes in the marketing business for sale in a way that will appeal to a larger base of qualified buyers. Their business sales services also provide you with the confidentiality you require in your business transactions by having them market and interact with buyers that have gone through a comprehensive screening process, which protects the seller’s anonymity.
For more information, you can contact Lion Business Brokers
Info@LionBusinessBrokers.com | +1 (800) 525-3542 | LionBusinessBrokers.com | LBB Blog: LionBusinessBrokers.com/news
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