Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Lion Business Advisors Blog Named a Top 80 Business Broker Blog by FeedSpot (#14)
We’re honored to share that the Lion Business Advisors Blog has been recognized by FeedSpot as one of the Top 80 Business Broker Blogs on the web — ranking at #14 on the list!
This recognition reinforces our commitment to providing high-quality, actionable content for business owners preparing for exit, fellow M&A professionals, and the broader brokerage community. From market insights and valuation tips to real-world exit stories and expert interviews, we aim to empower business owners with the clarity and confidence needed to navigate the sale of their business.
You can view the full list here: Top 80 Business Broker Blogs
We’re grateful to FeedSpot for the recognition, and even more thankful to our readers, clients, and industry partners who continue to engage with and share our content.
Stay tuned for more insights as we continue to demystify the business sale process — and help owners exit on their terms.
— The Lion Business Advisors Team
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Advisors