Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Lion Business Advisors and Blue Collar Business Brokers Announce Strategic Partnership to Serve Trades-Based Business Owners
FOR IMMEDIATE RELEASE
Lion Business Advisors Announces Strategic Partnership with Blue Collar Business Brokers to Empower Trades and Industrial Business Owners
Austin, TX – April 25, 2025 — Lion Business Advisors, a leading business brokerage firm known for guiding founder-led companies through strategic exits, today announced a formal partnership with Blue Collar Business Brokers, an emerging force dedicated exclusively to serving trades and industrial businesses. The alliance represents a bold step forward in creating a powerhouse resource for blue-collar business owners seeking to maximize value at exit.
This partnership will combine Lion Business Advisors’ proven expertise in business valuation, strategic marketing, and deal execution with Blue Collar Business Brokers’ industry-specific knowledge and deep understanding of the trades. From HVAC, plumbing, and electrical companies to manufacturing, landscaping, and service-based businesses, the collaboration aims to offer blue collar business owners a new standard of advisory support rooted in both precision and practical experience.
Together, the two firms will offer:
Industry-Specific Valuations tailored to blue collar businesses
Hands-On Exit Planning with a focus on confidentiality and legacy preservation
Nationwide Buyer Reach, paired with targeted marketing that speaks the language of the trades
A Turnkey Process built for business owners exiting for the first time
The collaboration is already serving clients across Texas and the Southeast, with expansion plans underway for additional markets throughout the year. Business owners interested in a free valuation or confidential consultation can visit either firm’s website or contact the advisory team directly.
About Lion Business Advisors
Lion Business Advisors helps owner-operated, founder-led companies achieve a successful exit through expert valuation, targeted buyer outreach, and hands-on transaction management. With a track record of closing deals from $1M to $30M in enterprise value, Lion is known for turning complexity into clarity—and exits into legacies.
About Blue Collar Business Brokers
Blue Collar Business Brokers is a boutique brokerage firm focused on the trades. From HVAC and Plumbing to Roofing and Pest Control services, BCBB specializes in helping blue collar business owners sell their companies with dignity, confidence, and maximum value.
Media Contact:
Joshua Carnes
Sr. M&A Advisor
Lion Business Advisors
info@lionbusinessbrokers.com
(512) 721.8683
Categories
Advisors