Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Preparing Your Business for Sale: Key Steps for Maximizing Value
When you decide it’s time to sell your business, preparation is everything. A well-prepared business not only attracts higher-quality buyers but also commands premium valuation. By taking strategic steps ahead of time, you ensure your business is positioned effectively to maximize its value when entering the market.
At Lion Business Advisors, we’ve guided countless business owners through successful exits. Here are essential strategies to enhance your business’s value and readiness before you list it for sale.
Essential Strategies for Improving Your Business Before Selling
Accurate, organized financial records build buyer confidence and accelerate due diligence. Make sure your bookkeeping, accounting records, and tax filings are complete, clear, and accurate for at least three years prior to sale.
Dive deeper: How Much is Your Business Really Worth?
Buyers prefer businesses with efficient, scalable operations. Review your workflows, staffing, and management structures, removing unnecessary complexity or inefficiencies. Businesses that run smoothly command higher valuations because they’re easier to integrate or operate post-sale.
Diversified, loyal customer bases are attractive to buyers. Build deeper relationships, secure long-term contracts, and reduce customer concentration risk. Demonstrating customer loyalty and predictable revenue streams significantly enhances your business’s market value.
Clearly documented standard operating procedures (SOPs) and processes show buyers that your business can successfully transition to new ownership. Documentation helps assure buyers that success can continue even after you exit.
Address any lingering legal, tax, or compliance issues ahead of listing your business. Outstanding disputes or unresolved regulatory concerns can complicate sales negotiations or reduce your valuation significantly.
First impressions matter, even in business sales. Improve physical locations, websites, social media profiles, and branding. Buyers often perceive well-maintained businesses as lower risk, boosting their willingness to pay a premium.
Explore more: When is the Right Time to Sell Your Business?
Prepare your management team and key employees for ownership transition. Buyers want to see a solid succession plan in place, ensuring the business maintains momentum post-sale. Providing clear plans eases buyer uncertainty and strengthens your negotiating position.
Why Partner with Lion Business Advisors?
Navigating these preparations effectively requires expertise, strategy, and experience. At Lion Business Advisors, we specialize in guiding business owners through each step of preparing their businesses for a successful sale. Our tailored strategies help you achieve the maximum value possible.
Our advisory services include:
If you’re ready to maximize the value of your business and ensure a successful exit, let our experienced team support you.
Get Started Today:
Contact Lion Business Advisors for a confidential consultation.
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