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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Janitorial & Commercial Cleaning Industry Update – Q1 2025
What Texas Cleaning Business Owners Need to Know Before Selling
Stability, Scale & Systems Are Driving Value in 2025
In Q1 2025, demand for janitorial and commercial cleaning businesses remains strong — especially those with recurring revenue, team-based models, and documented systems.
While interest from private equity roll-ups has cooled slightly, we’re seeing consistent buyer activity from:
First-time business buyers (often leaving corporate life)
Regional trades companies expanding into cleaning
Facility services firms acquiring bolt-on accounts
The message is clear: Buyers love predictable income — and recurring contracts with low customer churn are king.
What Are Cleaning Businesses Selling for Right Now?
Multiples have held steady through Q1, with slightly higher premiums for owners who’ve built out middle management or supervisor-level roles. Here’s what we’re seeing in the market:
Common Mistakes That Lower Valuation
Even good companies can lose value when these issues pop up:
Customer concentration – Too much revenue tied to one or two large clients makes buyers nervous.
No field-level management – If the owner does all the scheduling, quality control, and customer service, the business becomes harder to transition.
Subcontractor-only model with no contracts – If routes are unstable or unprotected, offers will be conservative.
What Buyers Are Looking For in 2025
We’re seeing increased buyer appetite for businesses that have:
Recurring commercial contracts (especially with schools, offices, HOAs)
Reliable crew leads or field supervisors
Documented training processes and inspection protocols
Software for route scheduling, payroll, and time tracking
A seller willing to support a 30–90 day transition
If you’ve put even a few of these things in place, you may be positioned for a stronger exit than you think.
Top Texas Markets for Cleaning Business M&A Activity
These areas showed the most buyer activity in Q1:
Dallas-Fort Worth Suburbs – High volume of new construction and facility turnover
Austin Metro – Strong demand for office and medical cleaning companies
San Antonio & Houston – Service-based roll-ups looking for route density
Rio Grande Valley & Hill Country – Niche and family-owned operations attracting first-time buyers
Should You Sell Your Cleaning Business in 2025?
If you’re starting to think about retirement, burnout, or your next chapter, now is the time to begin planning. Even if your timeline is 12–24 months out, early prep increases your chances of a smooth, profitable exit.
Planning ahead allows you to:
Clean up your books
Document key processes
Secure or renew contracts
Position your business to get the highest multiple
Take the First Step, No Pressure, Just Clarity
Whether you’re ready to sell now or just want to understand what your business is worth, Lion Business Brokers can help you create a clear plan forward.
👉 Schedule Your Free Exit Consultation
📩 Or reach us directly at info@lionbusinessbrokers.com
Lion Business Brokers specializes in helping founder-led service businesses across Texas, including janitorial, HVAC, plumbing, pest control, and more, exit with confidence and a clear plan.
Stay tuned for our Q2 2025 Janitorial Industry Update.
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