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Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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2 years after last activity
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10 minutes
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30 minutes after last activity
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End of session (browser)
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6 months after last activity
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2 years after last activity
__utmx
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18 months
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2 years
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30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Pest Control Q2-2025
The pest control industry remains resilient in Q2 2025, buoyed by consistent consumer demand and ongoing regulatory awareness around public health and sanitation. While inflationary pressures have eased slightly since 2024, many operators are still adjusting pricing models and managing wage expectations amid tight labor conditions. In Texas, business sentiment remains strong as recurring revenue models continue to attract buyer interest.
Key Trends This Quarter
Recurring Revenue Drives Buyer Demand
Pest control companies with monthly and quarterly service contracts continue to command a premium in the marketplace. Buyers remain focused on route density, average ticket size, and client retention. We’ve seen elevated activity from both individual buyers and regional PE-backed platforms expanding into Texas metros.
Regulatory & Insurance Pressures
The EPA has proposed new pesticide application restrictions and label changes, which may increase compliance costs for smaller firms. Additionally, general liability and environmental insurance premiums remain high. These factors are pushing some independent operators to consider exit sooner than planned, creating opportunities for strategic acquirers.
Labor Still a Limiting Factor
According to Vertical IQ, industry employment has grown modestly, but staffing remains a top challenge. Technicians are hard to find and retain, especially those licensed for higher-margin services like termite and wildlife control. Companies that invest in employee retention and training are better positioned to scale or exit at a higher multiple.
Outlook for the Rest of 2025
Despite some margin compression, the outlook for pest control remains positive. Industry sales are expected to grow at a 4.6% CAGR through 2029, supported by rising demand from residential and commercial clients, particularly in fast-growing Texas suburbs. We expect continued interest from buyers seeking scalable service businesses with sticky revenue.
If you’re considering a sale or planning for a future exit, now is a great time to get a confidential valuation or explore ways to improve your business’s marketability.
👉 Take the Sellability Score Assessment to see how your pest control business stacks up. Get Your Sellability Score Today
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