Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Investment Bankers and Securities Brokers Q2-2026
The investment banking and securities brokerage industry continues to navigate a changing capital markets environment in Q2 2026. While overall industry growth is expected to moderate over the next several years, deal activity has become more constructive as strategic buyers adapt to ongoing economic uncertainty. At Lion Business Advisors, we’re seeing continued interest in well-managed financial services firms with recurring revenue, experienced leadership teams, and scalable operating models.
Private Capital Continues to Reshape Financial Services
One of the most significant developments this quarter is the growing role private equity firms are playing through affiliated insurance companies. According to Vertical IQ, affiliated investments by U.S. life insurers reached $413 billion in 2025, more than double 2020 levels, as firms including Apollo, Brookfield, and KKR continue allocating private credit investments through insurance subsidiaries.
While regulators are increasing scrutiny over potential conflicts of interest and policyholder protections, the trend illustrates the continued expansion of private capital across financial services. For investment banking and securities firms, this reinforces the importance of transparency, governance, and risk management. Buyers continue to place a premium on firms with strong compliance programs and diversified revenue streams.
Employment Remains Stable While Compensation Edges Higher
Labor conditions remain relatively stable across the industry. According to Vertical IQ, employment among investment banking and securities intermediation firms increased just 0.3% year over year in April. Over the past decade, industry employment has grown 6.7%, trailing overall private-sector employment growth of 11.3%.
Compensation continues to reflect the industry’s specialized workforce. Average hourly wages reached $53.81, representing a 2.3% increase from the prior year. Three-year wage growth of 11.2% has largely kept pace with broader private-sector trends.
For business owners, these metrics suggest a mature industry focused on operational efficiency rather than rapid hiring. Firms that leverage technology, maintain advisor productivity, and build recurring client relationships remain attractive acquisition targets.
Industry Growth Expected to Moderate
Vertical IQ forecasts that sales for the U.S. investment banking and securities brokerage industry will grow at a 2.47% compound annual rate between 2026 and 2030, below the pace of the broader economy.
Although this represents slower long-term expansion than previous forecasts, capital markets remain active. J.P. Morgan notes that global dealmaking has continued to recover despite persistent geopolitical and macroeconomic volatility, with strategic acquirers increasingly viewing uncertainty as a factor to manage rather than a reason to delay transactions.
Texas M&A Outlook
Across Texas, buyer demand remains strongest for advisory firms, broker-dealers, and wealth management businesses with recurring advisory fees, stable client retention, and documented compliance systems. Strategic consolidators, regional RIAs, and private equity-backed platforms continue seeking acquisitions that expand geographic reach or specialized client expertise.
Owners considering an eventual exit should recognize that buyers remain disciplined. Firms demonstrating consistent earnings, strong succession planning, and scalable technology platforms are generally positioned to command the strongest interest.
Looking Ahead
While regulatory oversight of private capital structures is likely to remain a headline topic, the broader M&A environment continues to improve. As financing conditions stabilize and strategic buyers become more active, well-prepared investment banking and securities firms should continue to benefit from healthy acquisition demand throughout the remainder of 2026.
👉 Request Your Confidential Business Valuation
If you’re considering selling your investment banking or securities brokerage firm within the next few years, understanding today’s market value is the first step toward a successful exit strategy.
Categories
Advisors