Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Electrical Contractors Q2-2025
The electrical contracting industry continues to see strong momentum in Q2 2025, driven by both long-term growth fundamentals and a wave of operational innovation. As the construction sector remains active, especially in commercial real estate, contractors are turning to AI and automation tools to meet demand and streamline operations.
Key Trends This Quarter
1. AI Adoption Gains Ground
AI-enabled tools are rapidly reshaping how electrical contractors manage customer service, scheduling, and job prioritization. Tools like Netic are being deployed by private equity-backed rollups and large independents alike to automate call handling, predict maintenance needs, and increase technician efficiency. This is particularly relevant as the industry remains fragmented and ripe for consolidation, a trend we’ve seen play out in Texas and beyond with increased buyer interest in platform-ready firms.
2. Strong Employment and Wage Growth
The industry added 2.9% more jobs year-over-year as of April, with a remarkable 10.6% employment increase over the past three years, well above the private sector average. Average hourly wages reached $39.35 in April, up 5% from last year, with 20.3% growth over the past three years. These numbers underscore continued pressure on labor costs but also reflect healthy demand and scalability for well-run firms.
3. Forecast: Outpacing the Economy
The outlook remains positive: the U.S. electrical contractor sector is projected to grow at a 5.07% CAGR from 2025 to 2029, outpacing the broader economy. Texas continues to be a standout market, benefiting from population growth, infrastructure investment, and a robust commercial building pipeline.
Outlook for Q3 and Beyond
We expect deal activity to remain strong throughout the summer, particularly for firms with recurring revenue, management infrastructure, and solid margins. Strategic buyers and private equity groups are still active, especially for businesses with growth runway and systems that support scale. Owners thinking about selling should ensure their financials are clean, systems are documented, and teams are stable to maximize value.
Thinking of selling your electrical contracting business?
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