Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Dental Industry Q2-2026
Dental practices continue to show steady growth, supported by resilient patient demand, improving practice financing options, and continued buyer interest from DSOs, private equity-backed groups, and independent dentists. According to Vertical IQ, sales for the U.S. dental practices industry are forecast to grow at a 5.05% compounded annual rate from 2026 to 2030, outpacing the overall economy. For owners thinking about a future sale, this creates a favorable backdrop, especially for practices with clean financials, strong hygiene programs, and stable staffing.
Practice Financing Is Expanding for New Dentists
One of the most notable developments this quarter is renewed lender interest in dentists opening or acquiring practices. U.S. Bank introduced a loan product aimed at dentists and veterinarians launching new practices, reflecting a broader shift after years of consolidation across the dental sector. Other banks have also expanded healthcare practice lending, giving clinicians more pathways to ownership.
For current practice owners, this matters because buyer depth can directly influence valuation. When more qualified dentists can access capital, independent buyers may become more competitive alongside DSOs and strategic acquirers. This can be especially important in smaller Texas markets where a local dentist buyer may be the most logical successor.
Employment and Wage Trends Remain Manageable
Vertical IQ reported that overall employment by dental practices increased 1.3% in April 2026 compared to a year earlier. Over the past 10 years, employment in dental practices grew 15.4%, faster than the 11.3% growth in overall private employment. Over the past three years, dental employment grew 3.7%, compared with 2.2% for private employment overall.
Wages also continued to rise. Vertical IQ reported that average wages for nonsupervisory employees at dental practices reached $34.56 per hour in March 2026, up 4.1% year over year. Over the past decade, dental practice wages increased 41.4%, while overall private nonsupervisory wages rose 50.3%. For owners, this suggests labor costs remain a key margin consideration, but not an overwhelming one when compared with other service sectors.
Texas Market Insights
In Texas, dental practice demand remains closely tied to population growth, suburban expansion, and the availability of clinical staff. Austin, Dallas, Houston, and San Antonio continue to attract buyer attention, but staffing stability is becoming a more important diligence item. Practices with strong retention, documented systems, and dependable hygiene production are better positioned for a favorable dental practice business valuation Texas owners can rely on.
For owners searching for a dental practice business broker Austin or elsewhere in Texas, the key is understanding how buyers view both cash flow and operational risk. A strong location helps, but buyers still want predictable revenue, transferable patient relationships, and a team that can operate beyond the current owner.
M&A Outlook for Dental Practices
The dental practice M&A market remains active and generally favorable for sellers, although buyers are becoming more selective. DSOs continue to pursue practices with scale, specialty upside, recurring hygiene revenue, and strong EBITDA margins. Individual buyers are also reentering the conversation as healthcare practice financing expands.
Owners preparing for a dental practice business sale should focus on reducing owner dependency, improving reporting quality, and documenting referral sources, payer mix, and production by provider. These factors can help support stronger buyer confidence and potentially better deal terms.
Outlook for the Remainder of 2026
The outlook for dental practices remains constructive. Growth projections are healthy, financing options are expanding, and buyer demand remains present for well-run practices. Owners who want to sell dental practice business Texas buyers will value should begin preparing before they feel ready, since operational cleanup often takes 12 to 24 months.
To better understand what your practice may be worth in today’s market, request a confidential valuation or connect with a local advisor at Lion Business Advisors.
Categories
Advisors