Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
How Confidentiality Protects Your Business During a Sale: Why Discretion Matters
When you’ve decided to sell your business, confidentiality isn’t just important—it’s absolutely essential. Many business owners underestimate the potential risks associated with public knowledge of a pending sale. If word spreads prematurely, it can affect your employees, customers, suppliers, and even your competition.
At Lion Business Advisors, we recognize that confidentiality is critical to a successful transaction. Here’s why discretion matters, and how our team ensures your business remains protected throughout the selling process.
Why Confidentiality Matters When Selling Your Business
Maintaining confidentiality isn’t just good practice—it’s fundamental to protecting your business value. Here’s why:
When employees hear rumors of a potential sale, uncertainty can lead to anxiety, reduced productivity, or even loss of key staff members. Protecting confidentiality helps you keep your workforce stable and your business running smoothly until the deal closes.
If customers or suppliers discover prematurely that you’re considering selling your business, it can create uncertainty about future stability. Competitors may also leverage this information, risking your market position and profitability.
Confidentiality prevents your competitors from exploiting knowledge of a potential sale. Competitors aware of your intentions may attempt to poach customers or employees, causing disruption and potentially affecting the sale value of your business.
Learn more: Common Mistakes Business Owners Make When Selling Their Business
How Lion Business Advisors Protects Your Confidentiality
Confidentiality isn’t left to chance—it requires careful planning, professional execution, and strict protocols. Here’s how our team at Lion Business Advisors safeguards your confidentiality:
We require every potential buyer to sign a robust confidentiality agreement before disclosing any sensitive information. These legal agreements deter information leaks and provide legal recourse if confidentiality is breached.
Not every interested party needs access to your sensitive details. We carefully screen and qualify buyers to ensure only serious, financially capable individuals gain access to sensitive information.
We market your business confidentially, using carefully worded listings that highlight your business’s strengths without revealing identifiable details. Only pre-qualified, vetted buyers gain access to deeper information after signing an NDA.
Our team securely manages and stores your confidential documents, providing secure virtual data rooms with controlled access. This ensures sensitive documents are viewed only by approved, vetted buyers during due diligence.
Learn more: Why Work with Lion Business Advisors?
Trust Experts with Your Confidential Business Sale
Selling your business confidentially and effectively requires professionals you can trust. Lion Business Advisors is committed to protecting your business’s integrity, reputation, and value through strict confidentiality protocols and best practices.
Ready to explore selling your business discreetly and professionally?
Get Started Today:
Schedule a Confidential Consultation with Lion Business Advisors
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