Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Disruptive Factors in Selling Your Business
Every business owner will eventually face the decision to sell their business. This significant transition requires careful planning and expert guidance to navigate the potential obstacles. Selling a business can be complex and time-consuming, particularly for those unfamiliar with the process. Lion Business Advisors specializes in helping business owners overcome these challenges, ensuring a smoother, more successful sale. Let’s explore some of the key factors that can disrupt a deal and how our team can help mitigate these risks.
Psychological Factors Impacting the Sale
Both buyers and sellers bring personal perspectives, expectations, and emotions into the transaction. Understanding these psychological elements is essential for a successful deal.
Buyer Psychology
Buyers enter the process with preconceived notions about how a business sale should work and what constitutes a “good deal.” Unrealistic expectations about pricing, growth potential, and deal terms can lead to delays or even cause deals to fall through. Additionally, many buyers rely on input from advisors, friends, and family, meaning that multiple opinions may shape their decision-making process.
At Lion Business Advisors, we proactively manage buyer expectations and ensure clear communication throughout the process. By addressing concerns early, we help keep deals on track and prevent unnecessary roadblocks.
Seller Psychology
A seller’s mindset is just as important. Many business owners embark on the selling process without fully understanding what to expect, leading to stress and potential setbacks. One of the most common mistakes is unrealistic expectations regarding valuation and timeline. Sellers often believe their business will sell quickly and at a premium price, but market conditions, financials, and buyer interest dictate otherwise.
Working with Lion Business Advisors well before listing your business for sale allows us to set realistic expectations, optimize your business’s value, and position it for a successful sale. Our team provides expert valuation insights and market analysis to ensure you enter negotiations with a well-informed strategy.
The Role of Unforeseen Events
Even when both parties are aligned, unexpected disruptions can arise. Financing issues, economic shifts, or unforeseen personal circumstances can derail an otherwise promising deal. A buyer may suddenly struggle to secure funding, or external factors like regulatory changes or market downturns may impact the deal’s viability.
Lion Business Advisors employs proactive risk management strategies to minimize the impact of these unexpected disruptions. Our experience allows us to anticipate potential hurdles and develop contingency plans that keep deals moving forward. By maintaining open communication with all stakeholders, we help business owners navigate challenges with confidence.
Why Work with Lion Business Advisors?
Successfully selling a business requires expertise, preparation, and strategic guidance. At Lion Business Advisors, we bring a wealth of experience in business transactions, offering tailored solutions that align with your unique goals. Our team works closely with business owners to:
Don’t let disruptive factors derail your business sale. Partner with Lion Business Advisors for expert guidance and a seamless transition. Contact us today to start planning your successful exit strategy.
Categories
Advisors