AI Adoption in PR Growing Fast Nearly 70% of public relations agencies have adopted AI into day to day operations in 2024 - a 25% increase from the year before, per an annual survey of PR companies

In December, advertising firm Omnicom announced it would acquire rival Interpublic Group in an all-stock deal that will create the world’s largest advertising company. The two firms had a combined 2023 revenue of $25.6 billion. Omnicom said

Marketing Budgets Drop Marketing budgets are down in 2024 compared to last year, according to Gartner’s 2024 CMO Spend Survey. On average, marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% in 2023.