Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Staffing and Recruiting Q2-2026
The staffing and recruiting industry entered Q2 2026 in a more stable, but still selective, hiring environment. Total nonfarm employment rose by 172,000 jobs in May, while temporary help services added 1,400 jobs and the temporary agency penetration rate held at 1.57%, signaling modest improvement after several softer quarters. At Lion Business Advisors, we’ve seen buyer demand remain strongest for staffing firms with recurring client relationships, disciplined gross margins, and exposure to resilient categories such as healthcare, logistics, skilled trades, and light industrial work.
Major Industry Development
The key development this quarter is stabilization in temporary staffing demand, but not a full return to broad-based hiring growth. Staffing Industry Analysts reported that temporary help services posted a May gain, and StaffingHub noted that May marked the third straight monthly increase for temp help jobs. That matters for owners because buyers often view temporary help trends as an early indicator of labor demand and client confidence.
At the same time, hiring remains uneven across sectors. The Bureau of Labor Statistics reported that several major industries, including construction, manufacturing, wholesale trade, retail trade, information, professional and business services, and other services, showed little employment change in May. For staffing owners, this reinforces the importance of specialization. Firms serving clients with urgent labor needs and repeat job orders are more likely to defend revenue and preserve valuation quality than agencies dependent on one-time placement activity.
Employment and Wage Trends
Employment services are showing early signs of recovery, but wage pressure remains a central operating issue. The ASA Staffing Index rose 5.6% compared with the same week in 2025 during the June 8 to June 14 reporting period, while also increasing 0.3% week over week. This suggests staffing activity is improving compared with last year, although the recovery remains measured rather than aggressive.
For Texas firms, wage and labor availability dynamics are especially important. The Dallas Fed’s 2026 Texas Employment Forecast projected job growth of 1.1% for the year and noted several headwinds, including constrained labor supply, higher productivity suppressing labor demand, moderated business activity, and elevated geopolitical uncertainty. These conditions can create both pressure and opportunity. Staffing firms that manage pay rates, bill rates, workers’ compensation exposure, and client payment terms carefully are better positioned to protect EBITDA. That matters when preparing a Staffing business valuation Texas buyers will trust.
Industry Forecast
The outlook for staffing is improving, but still selective. Staffing Industry Analysts’ broader market commentary points to stabilization after the industry’s prior contraction, with 2026 expected to show growth rather than continued decline. VerticalIQ’s prior employment services outlook projected U.S. employment services sales growth at a 6.8% compounded annual rate from 2025 to 2029, faster than the overall economy. In Texas, the regional picture remains constructive but not overheated, which favors disciplined operators over firms relying on pure market expansion.
M&A Market Outlook
The Staffing M&A market in Q2 2026 is best described as balanced. Buyers are active, but they are underwriting more carefully than they did during the post-pandemic labor surge. Strategic acquirers continue to look for niche staffing firms that add sector expertise, geographic reach, or contract labor capacity. Private equity-backed platforms remain interested in scalable agencies, but they are paying closer attention to customer concentration, recruiter productivity, gross margin consistency, and quality of earnings.
At Lion Business Advisors, we’ve seen the strongest buyer conversations around firms with repeat clients, low turnover among internal recruiters, clean compliance records, and a clear second layer of leadership. A Staffing business broker Austin owners can rely on should help position the company around transferable value, not just top-line revenue. For owners asking when to Sell staffing business Texas, Q2 2026 is a practical time to begin preparing, especially if the business has stabilized after the prior staffing slowdown.
Looking ahead, the best-positioned firms will likely be those that can show consistent job orders, healthy margins, diversified clients, and exposure to industries where labor shortages remain persistent. Owners considering an exit in the next one to three years should use this period to strengthen systems, clean up financial reporting, and reduce owner dependency before going to market.
👉 Request Your Confidential Business Valuation https://lionbusinessbrokers.com/business-valuations/valuation-quote-request/
Categories
Advisors