Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Landscaping Q1-2026
Landscaping and lawn care businesses entered 2026 with improving demand, but owners continued to manage rising labor costs, cautious consumer spending, and higher operating expenses. Green industry operators benefited from homeowners focusing on maintenance, curb appeal, and practical outdoor improvements rather than large discretionary projects. For business owners considering a future exit, recurring maintenance revenue, efficient routing, and strong customer retention remain key value drivers.
Green Industry Demand Improved Early in 2026
Q1 brought a healthier start for landscaping companies after uneven conditions in parts of 2025. Homeowners remained selective with larger design-build projects, but demand for lawn care, outdoor maintenance, seasonal cleanup, irrigation support, and smaller property upgrades continued to hold up.
This matters for sellers because buyers are paying close attention to revenue quality. A business with recurring weekly or monthly maintenance contracts is easier to evaluate than one relying heavily on seasonal installations. In the current market, landscaping companies that can show repeat customers, clear service agreements, and reliable crews are better positioned for buyer confidence.
Labor Costs Continue to Shape Margins
Labor remains one of the biggest pressure points for landscaping operators. Vertical IQ reported that employment in landscaping services was nearly flat in April 2026, increasing just 0.3% year over year, while the industry’s ten-year employment growth remained stronger than overall private employment. Wages also continued to rise, with average nonsupervisory landscaping wages reaching $27.07 per hour in April, up 9.4% from a year earlier.
For owners, wage pressure makes pricing discipline and crew productivity more important. Buyers will want to understand how the business manages staffing, overtime, route density, supervisor oversight, and seasonal hiring needs.
Texas Market Perspective
In Texas, population growth, commercial property expansion, and year-round maintenance needs continue to support landscaping demand across major markets such as Austin, Dallas, Houston, and San Antonio. However, Texas operators also face competitive labor markets and customer sensitivity around pricing. Companies with dense routes, strong commercial accounts, irrigation services, and maintenance-heavy revenue are likely to stand out.
Outlook for Q2 2026
The outlook for landscaping businesses remains favorable, especially for owners who can demonstrate stable cash flow and limited customer concentration. Vertical IQ forecasts US landscaping services sales to grow at a 5.25% compounded annual rate from 2026 to 2030, faster than the growth of the overall economy. As buyers continue evaluating landscaping opportunities, sellers should focus on clean financials, documented processes, and customer retention before going to market.
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