Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Roofing Q2-2026
The roofing industry entered Q2 2026 with mixed signals. Residential construction helped support demand, while nonresidential construction remained softer and labor availability continued to pressure operators. According to Vertical IQ, sales for the US roofing and siding contractors industry are forecast to grow at a 3.96% compounded annual rate from 2026 to 2030, slower than the growth of the overall economy.
For business owners considering whether to sell a roofing business in Texas, the current market rewards companies with disciplined estimating, stable crews, clean financials, and a diversified mix of repair, replacement, insurance, and maintenance work.
Residential Work Supports Demand
Private construction spending increased 0.8% in March 2026, driven by a 1.7% increase in residential spending, according to the US Census Bureau data cited by Vertical IQ. Single-family construction was especially strong, rising 2.7% from February.
This matters for roofing contractors because residential repair and replacement work can help offset softness in commercial and new construction markets. Still, contractors tied too closely to new builds may face uneven backlogs if interest rates, inflation, or tariff-related costs continue to affect builder confidence.
From an M&A perspective, buyers are looking closely at revenue quality. A roofing company with balanced residential replacement work, commercial accounts, and recurring service relationships may receive stronger interest than a contractor dependent on one builder, one storm season, or one referral source.
Labor Remains a Valuation Issue
Vertical IQ reported that employment among roofing and siding contractors decreased 3.2% in April compared to a year ago. Over the past decade, employment still grew 29.8%, outpacing overall private employment growth of 11.3%.
Wages also continued to climb. Average wages for nonsupervisory roofing contractors reached $33.61 per hour in April, up 2.0% year over year. Over the past 10 years, roofing wages increased 51.0%, comparable to broader private wage growth.
For owners, this reinforces a key valuation point: buyers want to know whether the business can recruit, retain, and manage crews without the owner personally solving every labor problem. Documented training, crew leadership, safety processes, and production tracking can help improve buyer confidence.
Texas Roofing Market Insights
Texas remains one of the most active roofing markets because of population growth, severe weather exposure, and ongoing residential construction. In Austin, Dallas, Houston, and San Antonio, buyer interest is strongest for roofing companies with strong local reputation, repeatable sales processes, and limited customer concentration.
Search activity around roofing business valuation Texas and roofing business broker Austin reflects a larger trend we see at Lion Business Advisors: more owner-operators are beginning exit conversations before they are fully ready to go to market. That early preparation can make a meaningful difference.
Outlook for the Next Quarter
Heading into Q3, roofing contractors should expect steady but selective buyer interest. Strategic acquirers and private equity-backed platforms continue to watch the sector, but they are cautious about margin volatility, labor shortages, and storm-dependent revenue.
Owners preparing for a roofing business sale should focus on clean financial reporting, backlog visibility, crew retention, and reducing owner dependency. Those steps can help position the company more favorably when roofing M&A activity accelerates.
Thinking about selling your roofing company in Texas? Request a confidential valuation or connect with a Lion Business Advisors team member to understand what buyers may value most in your business today.
Categories
Advisors