Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Construction Q2-2025
The construction industry continues to navigate a complex landscape in Q2 2025. While private residential development remains uneven, we’re seeing strength in public infrastructure and utility-related work. Medium-density housing, dubbed the “missing middle,” is making a notable comeback, while government-funded civil projects offer stability amid broader uncertainty. In Texas and other Sun Belt markets, strong population growth continues to fuel both utility expansion and road projects, driving buyer interest toward firms with infrastructure contracts or utility specialization.
Key Trends
Resurgence in “Missing Middle” Housing
The National Association of Home Builders reports that construction starts for 2–4 unit residential buildings reached 23,000 over the past four quarters, a 53% increase compared to the previous period. These townhomes, duplexes, and small multifamily units are in demand due to affordability concerns and urban infill needs. However, limited zoning reform could constrain long-term momentum in this segment.
Federal Infrastructure Spending Boosts Heavy Construction
Highway, street, and bridge construction firms are benefiting from ongoing funding through the Infrastructure Investment and Jobs Act. Backlogs are healthy, especially for firms tied to state DOTs and municipal projects. However, a 10% rise in diesel fuel costs and ongoing labor shortages are eroding margins. Buyers continue to target firms with bonded work and proven compliance with public project bidding standards.
Utility System Construction Sees Stable Demand
Despite a slight softening in commercial new construction, utility contractors remain in demand for water, sewer, and telecom infrastructure. Rising demand in suburban Texas and regional growth corridors is keeping the pipeline full. Interest rates are still a headwind, but well-capitalized buyers see long-term value in companies positioned for population-driven utility upgrades.
Outlook for the Second Half of 2025
The outlook is moderately positive, especially for firms aligned with public infrastructure, utility upgrades, or residential infill. We expect buyer activity to remain strong for companies with recurring revenue from service or maintenance contracts, scalable crews, or specialty licensing. Sellers with proper financial records and backlog visibility are attracting premium valuations, especially in growing Texas metros.
Thinking of selling your construction business in the next 1–3 years?
Take our no-cost Sellability Score Assessment Today to understand your company’s marketability and exit readiness.
Categories
Advisors