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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Industry Insight Report: Dental Industry Q2-2025
The dental industry continues to show steady long-term growth, with a forecasted 4.98% annual sales increase through 2029, outpacing the broader U.S. economy. However, access to care remains uneven, and macroeconomic pressures are forcing practice owners to think more strategically about staffing, pricing, and the long-term value of their business.
Key Trends Shaping the Market
1. Millions Still Lack Dental Coverage
Roughly 27% of U.S. adults, or 72 million people, do not have dental insurance, according to the CareQuest Institute. That’s nearly triple the number of Americans without health insurance. Lower-income adults and those without a high school diploma are disproportionately affected. This gap in coverage may continue to limit demand for routine and preventive care, especially for general dentistry practices in price-sensitive markets.
2. Flat Hiring, Modest Wage Growth
Employment at dental practices grew just 0.8% year-over-year as of May 2025, suggesting a leveling off after a decade of expansion. Wages for nonsupervisory dental staff rose 2.7% to $33.43/hour over the past year. While pay has increased 41.2% over the past decade, recent growth lags behind broader wage trends. Staffing remains a concern for many independent practices, especially those competing with DSOs (Dental Support Organizations) that can offer more robust benefits and flexibility.
3. Industry Outlook Remains Positive
Despite headwinds related to insurance access and staffing, the dental industry is expected to grow nearly 5% annually through 2029. This growth is driven by an aging population, increased demand for cosmetic dentistry, and emerging technologies such as AI-driven diagnostics and teledentistry. Valuation multiples remain healthy for practices with strong hygiene programs, stable patient bases, and efficient back-office operations.
Outlook for the Remainder of 2025
Expect buyer interest to remain strong, particularly from DSOs and private equity-backed groups seeking consolidation opportunities. Practices with steady cash flow, clean financials, and growth potential continue to command premium valuations. Owners considering an exit within the next 1–3 years should begin preparing now to improve operational efficiency and address key value drivers.
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