Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Life After the Sale: Planning Your Next Chapter
Selling your business isn’t just a financial transaction, it’s also a significant personal transition. For many business owners, life after the sale involves navigating both exciting opportunities and emotional adjustments. Preparing thoughtfully for your next chapter can make your post-exit experience fulfilling, purposeful, and enjoyable.
At Lion Business Advisors, we’ve guided many entrepreneurs through successful exits, witnessing firsthand how proactive emotional and financial preparation ensures a smoother and more rewarding transition into life after ownership.
How to Prepare Emotionally for Life Post-Sale
Running your business likely consumed much of your time, energy, and identity. To thrive post-exit, you’ll need clarity on your next chapter. Explore what truly fulfills you—whether that’s retirement, family time, travel, mentoring other entrepreneurs, philanthropy, or starting a new venture.
Selling a business you built is emotional. You may feel excitement, relief, pride—but also anxiety, uncertainty, or even a sense of loss. Openly acknowledging these emotions helps you address them constructively and allows you to transition with greater peace of mind.
Many business owners underestimate how much they valued their daily interactions and relationships. Maintaining connections with professional networks, industry groups, or peer-advisory communities ensures ongoing intellectual stimulation and meaningful engagement.
Learn more: FREE Exit Planning Roadmap
Financial Planning for Life After Selling Your Business
Selling your business often results in a substantial financial windfall. Professional financial advice helps you manage your newfound wealth strategically, focusing on asset allocation, tax management, retirement planning, and estate planning.
Establish clear financial goals post-exit. Whether your aim is to retire comfortably, support family, fund new ventures, or make philanthropic contributions, defining these objectives early on ensures financial discipline and a clear path forward.
Consider how your spending patterns may shift after the sale. Budgeting for new hobbies, travel, or other lifestyle goals ensures your finances comfortably support your post-sale aspirations without undue stress.
Learn more: Understanding Tax Implications When Selling Your Business
Why Planning Ahead Ensures a Fulfilling Transition
Thoughtful emotional and financial planning gives you control over your next chapter, creating confidence and excitement rather than uncertainty. It ensures your transition to life after ownership is fulfilling, purposeful, and aligned with your personal vision and financial goals.
At Lion Business Advisors, we support you not only in achieving a successful business sale but also in connecting you with trusted financial planners, tax advisors, and other professionals who specialize in guiding entrepreneurs toward a rewarding next phase of life.
Ready to Plan Your Next Chapter?
If you’re considering selling your business or preparing for life after an exit, let Lion Business Advisors help you plan strategically for a smooth, rewarding transition.
Start Your Journey Today:
Schedule a Confidential Consultation with Lion Business Advisors
Categories
Advisors