Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Great Ways for Business Owners to Save Money
Business owners are constantly seeking ways to cut costs and boost profits to make their businesses as attractive as possible to buyers. Fortunately, there are many surprisingly simple strategies to save money across various aspects of your business.
1. Embrace Digital Solutions
One effective way to save money is by going digital. Just as you should evaluate which tasks can be outsourced or handled in-house, consider which operations can be performed digitally. For example, if you don’t experience a high call volume, replacing a receptionist with a voicemail system could be a practical solution.
Why not experiment with digital tools to identify those that can streamline your operations and reduce costs? However, be cautious of potential price hikes; over time, the costs associated with digital tools may exceed your initial expectations. It’s important to periodically audit and reevaluate the tools you regularly use.
2. Consider Outsourcing Wisely
Outsourcing can be another powerful way to save money, but it requires careful consideration. While it has gained popularity in recent years, outsourcing can also lead to unexpected challenges. As a business owner, it’s essential to evaluate each role you consider outsourcing to determine if it’s a strategic fit. Remember, outsourcing isn’t a one-size-fits-all solution; it should simplify your operations and reduce costs. But if it causes complications, it might not be worth it.
3. Keep Key Tasks In-House
While outsourcing can be beneficial, not every task needs to be delegated. Sometimes, keeping certain functions in-house makes more sense. No one understands your business better than you do, so take the time to assess which tasks should remain internal. This thoughtful approach can reveal significant cost-saving opportunities year-round. Also, when you go to sell your business, prospective buyers will want to know you have valuable key employees who plan to stay on and support the new ownership.
4. Leverage Free Resources
Never underestimate the value of free resources. Seek out free educational lectures, SBA seminars, and other opportunities to gain insights that can help you save money. Local banks often offer free or low-cost programs to help clients enhance their business skills, which can reduce your reliance on expensive consultants.
5. Shop Around for Better Deals
Always be prepared to shop around. Whether you’re purchasing goods or services, there’s likely a better deal available. Don’t hesitate to contact your suppliers or contractors and negotiate for better terms. While you may not always secure a lower price, it’s worth asking.
By maintaining a proactive approach and not taking anything for granted, you can uncover ways to reduce your business’s operating costs. It may require patience and effort, but the savings can accumulate significantly. Ultimately, these kinds of changes will boost your bottom line and make your business more attractive to buyers.
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