Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Listing #31179 Well Established and Reputable Accounting Firm in West Texas
The business has rich heritage that spans over seven decades, marked by a legacy of excellence and a commitment to providing exceptional public accounting services. Since its inception, the firm has earned a reputation for its integrity, professionalism, and unwavering dedication to achieving favorable outcomes for its clients.
The company excels in providing tax compliance and planning services, financial statement services (including reviews, compilations, and preparations), and a variety of professional accounting services. Their expertise covers income tax preparation for
businesses, individuals, estates, and trusts, payroll reporting (primarily after-the-fact), bookkeeping, sales tax reporting, and a few review engagements. With a deep understanding of federal, state, and local taxation as well as agriculture, the firm offers timely compliance services and forward-thinking tax planning consultations.
The firm serves a diverse client base consisting of small to mid-sized businesses, individuals, and agricultural clients primarily from the Lubbock and West Texas region. They also cater to individuals with complex tax situations that require the expertise of a CPA.
It has a positive growth outlook, with ample opportunities for expansion. The firm has identified untapped potential in the tax services market, especially with new tax laws and regulations impacting individuals and businesses. Further growth opportunities lie in offering consulting services, expanding payroll processing services, and exploring new technologies to enhance efficiency and service delivery.
This listing is being represented by Kevin McGraw and Van Moody. To request more information on Listing #31179 please fill out an NDA & Buyer Criteria Form
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Advisors