Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Recognizing Trouble in Your Business Before It’s Too Late
Too many business owners wait until their company is struggling before considering an exit strategy. Unfortunately, by that point, the value of the business has often declined, options become limited, and stress levels skyrocket. The best time to sell is not when your business is in trouble, but before challenges become insurmountable.
At Lion Business Advisors, we’ve worked with countless business owners who held on too long, only to regret not making their move sooner. Recognizing early warning signs and taking proactive steps can mean the difference between a lucrative exit and a desperate fire sale. Here are the key indicators that it may be time to sell—before it’s too late.
1. Loss of Strategic Focus
A thriving business has a clear mission, goals, and direction. If your company seems to be running in circles, lacking a strong strategic focus, or missing key opportunities, this could be an early warning sign. A loss of direction often leads to stagnation, inefficiencies, and declining profitability.
2. Leadership or Management Struggles
Your business is only as strong as its leadership. If you find yourself dealing with management turnover, poor decision-making, or a lack of operational control, the long-term health of your company could be at risk. Weak leadership creates internal disarray, low morale, and dissatisfied customers—problems that only get worse over time.
3. Financial Red Flags
Declining cash flow, rising debt, or inaccurate financial records are all signs of trouble. Even if sales remain steady, poor financial management can erode profitability and cripple a business from the inside. The earlier these issues are recognized, the better positioned you’ll be to secure a strong sale before financial instability limits your options.
4. Loss of Key Employees or Customers
Has your company lost a high-performing employee or a major client recently? These departures can have a domino effect, leading to further instability. A shrinking customer base or high employee turnover can signal deeper operational issues that could make your business less attractive to buyers down the road.
5. Falling Behind in Technology
Businesses that fail to embrace new technology often lose their competitive edge. Whether it’s outdated systems, resistance to digital transformation, or an inability to keep up with industry trends, these challenges can significantly impact growth potential. If your company is struggling to innovate, it may be time to sell before obsolescence sets in.
6. Operational or Quality Control Issues
Ongoing product defects, inefficiencies, or supply chain disruptions can erode customer trust and damage your reputation. If you’re constantly dealing with operational fires, the long-term sustainability of your business may be in jeopardy. A business in turmoil is far less appealing to buyers, making it critical to act before issues escalate.
7. Regulatory or Legal Challenges
Lawsuits, compliance issues, or unresolved tax problems can create serious financial and reputational risks. Even small regulatory missteps can lead to costly fines or legal battles that make your business a liability. If legal troubles are on the horizon, it’s often wiser to exit before they become a major obstacle.
8. Changing Market Conditions
Market dynamics shift constantly—consumer preferences evolve, competition intensifies, and economic downturns can shake entire industries. If your business model is struggling to keep up, your company’s value could start slipping. Selling while you’re still in a strong position allows you to maximize returns before market forces work against you.
Don’t Wait Until It’s Too Late
Many business owners believe they’ll have time to turn things around, but the reality is that waiting too long can significantly reduce your company’s value. A struggling business is harder to sell, attracts fewer buyers, and often leads to lower offers.
At Lion Business Advisors, we specialize in helping business owners recognize when it’s the right time to sell—before trouble sets in. Our team can assess your company’s strengths and challenges, position it for maximum value, and guide you through a seamless transition.
If you’ve noticed any of these warning signs, don’t wait. Contact Lion Business Advisors today for a confidential consultation and discover the best path forward.
Categories
Advisors