Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Post-Closing Steps for a Smooth Business Transition: Insights from Lion Business Advisors
Sealing the deal and finalizing the sale of your business is a significant milestone, but it’s not the final step in ensuring a successful transition. At Lion Business Advisors, we guide business owners through every phase of the selling process, including the often-overlooked post-closing period. A seamless transition is essential not only for the continued success of the business but also for safeguarding your financial interests and professional reputation.
Protecting Your Financial Interests
Even after the sale is complete, many business owners still have a vested interest in the business’s success. Whether through seller financing, earn-outs, or performance-based payouts, ensuring that financial arrangements are properly managed is crucial. If the buyer has issued a note representing a portion of the sale price to be paid over time, it’s in your best interest to monitor payments and ensure compliance with the agreement. At Lion Business Advisors, we help sellers structure these financial components to minimize risk and ensure smooth execution.
Ensuring a Strong Lease Agreement
For business owners who also own the property where the business operates, post-sale lease agreements require careful attention. A well-structured lease ensures both parties benefit, preventing any operational disruptions for the buyer while securing long-term value for the seller. Our team specializes in negotiating favorable lease terms that provide stability and prevent potential disputes down the line.
Setting the Buyer Up for Success
A well-prepared buyer is more likely to lead the business to continued growth, which can, in turn, benefit the seller. A smooth transition reduces the chances of misunderstandings or operational struggles that could negatively impact any outstanding financial obligations tied to the sale. We work with sellers to develop a transition plan that includes training, knowledge transfer, and strategic handover support to create a foundation for ongoing success.
Safeguarding Your Reputation and Legacy
If your name or reputation remains connected to the business post-sale, it is in your best interest to ensure that the buyer maintains the integrity and quality that you worked hard to establish. Whether you are staying on in an advisory role or simply want to protect your legacy, Lion Business Advisors helps ensure that the transition aligns with your vision and values.
Supporting Employees During the Transition
For many sellers, employees are like family, and ensuring their job security post-sale is a top priority. The right buyer should be equipped to foster a stable and positive work environment. We assist in identifying buyers who align with your company culture and who are committed to retaining key team members, ensuring a smoother transition for everyone involved.
Partner with Lion Business Advisors for a Successful Transition
Closing a business sale is not the final step—it’s a pivotal moment in a larger transition process. At Lion Business Advisors, we offer expert guidance to help sellers navigate the post-closing phase with confidence. From securing financial agreements to ensuring operational continuity and protecting your legacy, our team is dedicated to making the transition as seamless as possible.
If you’re considering selling your business or need support in managing a successful post-sale transition, reach out to Lion Business Advisors today. Let’s work together to ensure your business—and your future—remain on the path to success.
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